PFIZER 'AIM FOR BROADER COVERAGE, IT'S AS EASY AS ABC' MEDIA LAUNCH

28 JUNE 2011, TUESDAY
HILTON PETALING JAYA


Attended a media launch of the "Aim for Broader Coverage, it's as easy as ABC" on last Wednesday by Pfizer. But before I start sharing what is the event all about, first of all, I would like to thank a new friend of mine from Pitter Patter who are kind enough to extend this invitation to me, or else, I would not have the opportunity. Thanks Elaine.

Pfizer together with partners, Parenting2U, Pitter Patter, SAP and SJ Echo, are calling all parents to act on Pneumococcal Disease prevention and seeking everyone's help to widely spread the message of protection to reduce the risk of this deadly disease for all children. I believed that many of you would have heard of Pneumococcal Disease but what is Pneumococcal Disease?


Pneumococcal Disease is caused by the bacterium Streptococcus pneumoniae or normally known as pneumococcus which is commonly found in respiratory tract of young children and is easily spread by just coughing and/or sneezing. Pneumococcus attack different parts of the body that causes Meningitis (Infection of lining of the brain and spinal cord), Bacteremia (Infection in the bloodstream), Pneumonia (Infection of the lung) and Otitis Media (Infection of the middle ear) and may lead to serious brain damage, loss of hearing or even death.

Children below 5 years of age, children attending day care and/or nursery, children and elderly above 65 years old who have weak immune systems and also those who are suffering from chronic medical conditions are all at high risk and should be protected from this disease.

How? Well, it can be treated with antibiotics but in recent years, pneumococcal bacteria have been found to be resistant to the commonly used antibiotics and thus, make treatment even more difficult. Therefore, the best way to prevent against Pneumococcal Disease is definitely through vaccination.

Back to the media launch. It started at about 2:35pm with a welcome speech given by Ms. Angel Choi, the Country Manager for Pfizer Malaysia and Brunei.

Next was Dato Dr. Musa Nordin telling us what is Pneumococcal Disease all about and the important of protection for our young children.

Last but not least, our ever popular singer, Sheila Majid sharing with us her own experience as a mother and also some valuable tips.

The media launch ended about 4:00pm after the pledging ceremony by Sheila Majid together with the VVIPs and Partners.



Me & Sheila Majid


Some door gifts brought back as a reminder to me to continue spreading the message


So..for those of you who have yet to vaccine your precious little one and protect them from this deadly disease, here is my advice to you -

STOP DELAYING AND ACT NOW BEFORE IT IS TOO LATE. WHY DO YOU WANT TO LET YOUR CHILD TO TAKE THE RISK WHEN IT IS VACCINE-PREVENTABLE? REMEMBER, PREVENT IS ALWAYS BETTER THAN CURE!!


8 comments:

  1. very good event...and of course...lot of goodies too.

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  2. what an interesting event :) ashley got the jab just before she started her kindy :)

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  3. Nice event..... My kids finish the jab d..

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  4. Broader coverage.... at first I thought is HP service provider....lol!

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  5. Calvin has taken the jab when he was One.

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